Time management app for mental wellness

Petal is a productivity app that helps users manage their time and complete tasks by mitigating stress, distractions, and feelings of overwhelm

The Client

Users who struggle with time management and mental wellness

Roles & Responsibilities

  • UX Researcher

  • Information Architecture

  • UI Designer

  • Interaction Designer

Tools

  • Figma

  • Google Slides

  • Miro

  • Trello

My Deliverables

  • 10 User Surveys UPDATE THIS!

  • 5 User Interviews

  • User Persona

  • Competitive Analysis

  • Storyboard

  • Affinity Diagram

  • 8 Features Prioritization

  • Empathy Map

  • Site Map

  • 2 Lo-Fi Wireframes (desktop & mobile)

  • 2 Hi-Fi Interactive Prototypes (desktop & mobile)

  • Usability Testing

  • Presentation to Stakeholders

Timeline

3 weeks

Overview

Purpose of the Project

Support users in managing their time and completing tasks more effectively by helping them build healthy habits, stay organized, and maintain focus. Also, while providing mental health articles to promote overall well-being.

The Problem

People often struggle to manage time and complete tasks due to stress and distractions. They need help building healthy habits, staying organized, and following through.

The Solution

Petal provides users with a space to organize their lives, set goals and reminders, and build lasting habits that help them stay on track across multiple areas of life.

Research

User Surveys

Collected qualitative data through user surveys, enabling data-backed prioritization of features and clear segmentation of user groups based on needs and behaviors.

User Interviews

Gather in-depth insights into users' daily routines, organizational tools, and pain points. Findings revealed behavioral patterns, unmet needs, and prior experiences with similar productivity apps.

Competitive Analysis

Completed a competitor analysis to understand user expectations and identify gaps in the market. This revealed common user habits, highlighted what users value most, and established key design standards needed to stay competitive.

Empathy Map

Created to capture a detailed view of the user’s motivations, gains, and pain points, helping to inform and guide user-centered design decisions throughout the process.

Competitive Analysis Findings

Findings from the competitive analysis were used to identify market gaps and opportunities, uncovering essential platform functionalities and evaluating how they could integrate with existing POS systems.

Storyboard

Explore the motivations behind a merchant’s decision to use an app builder, enabling the user experience to be tailored to align with their goals, expectations, and pain points.

Definition

User Persona

Developed a user persona to better understand and empathize with the target audience. This clarified user goals and pain points, helping to filter out non-essential features and align the product with real user needs.

Journey Map

User Flow

Wireframing

Our team developed two approaches to branding and design during the wire framing process.

Mid-Fidelity Prototype

High-Fidelity Prototype

Key Insights

Prototyping Issue

  • Clunky when adding tags for “Add New Goal” feature. Field obscured by keyboard.

Accessibility

  • User quiz check boxes too small.

  • “Journal updated” overlay is too transparent.

Future Opportunities

  • Homepage to have vertical scrolling capability for the reminders.

  • More customization for reminders, goals, and priority feature.

  • Build out Rewards.